Develop coordinated, enterprise-wide social media strategy
Promote an organization s use of social media, both externally and internally
Collaborate with centralized content operations staff to enable decentralized social execution
Develop, socialize and enforce corporate social media governance and policies
Build a comprehensive training curriculum to enable a variety of functions to best leverage social media
Collect and disseminate social media best practices
Oversee social media measurement, including the design and operation of relevant dashboards and reports
Manage the selection and implementation of specific social media technologies
Oversee the selection of social media agencies, and manage these critical relationships
Partners with Talent Acquisition to improve the positioning of our internal brand
Success Metrics:
Social media impact (network growth, share of voice, sentiment, influence)
Growth of internal social media use
Impact of social on customer lifetime value and advocacy
Deal velocity
Level of internal utilization of social media
Percentage of employees trained/certified on social media policies, procedures and best practices
MINIMUM JOB Qualifications
Education / Training:
Bachelor s Degree Required
Master s Degree Preferred
Business Experience:
Five to seven to years of social media strategy and implementation experience
Preference given to those with social media experience working in a B2B environment
Development of an online community strategy required
Content development and workflow management strongly desired
Previous development and deployment of social media-related training/certification courses
Previous development of measurement strategy for key social medial performance indicators
Has built and delivered social media reports/ dashboards
Specialized Knowledge / Skills:
Project management
Strong written/oral communications
Community management
Messaging and positioning
Budget management
Agency management
Social media listening/monitoring
Able to synthesize/summarize data from multiple streams
Change management
Social media tools and sites (specifically Facebook, Google, and Amazon)
Social media best practices
Social influencer ecosystem (e.g. bloggers, community leaders)
Regulatory/legal trends, laws and governance
Social agency landscape/best practices
Can thrive in a matrixed organization
Comfortable interacting with senior executives

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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